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Who's Toofy?
"Five years ago, Mark Siebert dressed up in a trucker cap and a flannel shirt, used some black licorice to gap his otherwise intact front teeth and walked into a convenience store at 2 a.m. to buy a can of beans with a bag of pennies. His brother Jeff was there to take pictures of the farce, and the character Toofy was born. Later that year, the Siebert brothers DIYed a student short film starring their white-trash progeny, which Jeff says was "really stupid, really awful." But in 2004, when the Siebert brothers looked at each other and said "Let's start a film festival," they turned once again to Toofy, branding their new brainchild with the black-on-yellow graphic visage of an inside joke."